Privacy Policy

Last updated: 15 October 2026

1. Who We Are

This website, Senior Savings (https://seniorsavingsalliance.com), is operated by Zeneration Agency (Andrew Liao Agency), SSM registration number 200603150900, with its office at Unit 201, Level 2, Lobby 1, Block C, No. 1, Jalan SS 20/27, Damansara Intan, 47400 Petaling Jaya, Selangor, Malaysia ("we", "us" or "our").

We respect your privacy and handle personal data in line with the Personal Data Protection Act 2010 (PDPA) of Malaysia. This policy explains what information we process when you visit the site, why we process it and the choices available to you.

2. Scope of This Policy

This policy applies to your use of seniorsavingsalliance.com. Senior Savings is an informational website: it does not contain its own application form and does not sell insurance. When you click a button on the site, you are taken to the life insurance page of Zeneration Agency at zeneration.com.my, where you can request a quote. Information you enter on that page is handled under the privacy notice published there.

3. Information We Collect

When you browse Senior Savings, we may collect the following information automatically:

technical data such as your IP address, browser type and version, device type, operating system and screen size;

usage data such as the pages you view, the buttons you click, the time and date of your visit and the website that referred you;

approximate location derived from your IP address (country or city level only);

information stored in cookies and similar technologies, as described in our Cookie Policy.

If you write to us by email, we will also process your name, email address and the content of your message so that we can reply.

We do not knowingly collect sensitive personal data, such as information about your health, through this website.

4. How We Use Your Information

We use the information described above to:

operate, maintain and secure the website;

understand how visitors use the site and improve its content and layout;

measure the performance of our advertising campaigns, including how many visitors continue to our partner page;

respond to enquiries you send us;

comply with legal and regulatory obligations.

5. Consent

By using this website and accepting cookies through our cookie banner, you consent to the processing of your personal data as described in this policy. You may withdraw your consent at any time by changing your cookie settings or by contacting us. Withdrawing consent does not affect processing carried out before the withdrawal.

6. Sharing Your Information

We do not sell your personal data. We may share it with:

service providers who help us run the website, such as hosting, analytics and advertising platforms, acting under our instructions;

Prudential Assurance Malaysia Berhad, where this is required to process a quote request you make with Zeneration Agency;

public authorities, courts or regulators where we are required to do so by law;

professional advisers, such as lawyers and auditors, where reasonably necessary.

7. Transfers Outside Malaysia

Some of our service providers may store or process data on servers located outside Malaysia. Where this happens, we take reasonable steps to make sure your information receives a level of protection comparable to that required under the PDPA.

8. How Long We Keep Your Data

We keep personal data only for as long as needed for the purposes set out in this policy, or for as long as the law requires. Analytics data is generally kept in aggregated form for no longer than 26 months, and email correspondence for no longer than 24 months after the matter has been resolved.

9. Security

We use appropriate technical and organisational measures, including encrypted connections (HTTPS) and restricted access, to protect your information against loss, misuse and unauthorised access. However, no transmission over the internet can be guaranteed to be completely secure.

10. Your Rights

Under the PDPA, you have the right to:

request access to the personal data we hold about you;

ask us to correct personal data that is inaccurate, incomplete or out of date;

withdraw your consent to processing;

ask us to limit the processing of your personal data, including for direct marketing purposes.

To exercise any of these rights, please write to us using the details in section 14. We may need to verify your identity before responding and may charge a fee permitted by law for access requests.

11. Children

This website is intended for adults aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.

12. Third-Party Websites

Our site links to websites run by third parties, including zeneration.com.my. We are not responsible for the privacy practices of those websites, and we encourage you to read their privacy notices before submitting any information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page together with the date of the most recent update.

14. Contact Us

If you have any questions about this policy or how we handle your personal data, please write to us. A Bahasa Malaysia version of this notice is available on request.